work (^-^*)/

marketing + brand work
I wrote the copy for our four-email ‘Dear Phreesia’ campaign, including the two emails above, which drove 13+ MQLs and was later re-run. I provided our design team direction for the illustration.

I wrote the copy for our New Year campaign, including the above email, and worked with a designer on the layout. The campaign drove 18+ MQLs and was later re-run.

I edited the copy for this printed “postcard” sales collateral.

I re-wrote the above infographic. Our promotional email sharing the new version with prospects generated 4 MQLs on a goal of 2.

I scripted + assisted with the storyboard for this promotional product video at Phreesia.
I wrote this article and collaborated with a designer at ActBlue to help users maximize our platform at EOQ.
I wrote the email + social copy for ActBlue’s 2022 Giving Season campaign.
At Fair Fight Action, I wrote the script for Stacey Abrams’ keynote speech at OUT Georgia’s 2021 LGBTQ+ Business Summit.
data analysis + visualization

Neighborhood Planning Units x City of Atlanta Office of the Public Defender Partnership Report — Internship Capstone, May 2024

I analyzed 180+ misdemeanor cases using Microsoft Excel and Python to better understand how the public defenders’ office serves residents of the city’s 25 neighborhood planning units and identify areas for further engagement with community leaders. I designed the report in Canva.

I researched, analyzed, wrote, and designed the above reports.

reporting
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